August 3, 2010 — Vic Naumov, DC, creator of The Chiro-Squad Superheroes is a successful family chiropractor who has been using his team of five superheroes since their creation in 1997 to connect kids and chiropractic across the globe.
Naumov has just released a groundbreaking set of 30, Chiro-Squad trading cards designed specifically to excite, educate, and motivate school-aged kids to learn about the health benefits of chiropractic care.
“My goal is to expand chiropractic education among kids and families by using a medium that has not been used in chiropractic before, superhero trading cards,” explains Naumov.
“Each trading card represents one spinal level, equaling 24 cards; the other six are bonus cards. Selling in three separate variety packs of 10 cards each, to complete the set of 30 cards, all three packs must be purchased. With the proven successful track record of using superheroes to market everything to kids in today’s mainstream media, with the release of this set of trading cards, now chiropractic gets its turn to benefit from an expanded global platform,” Naumov says.
“I just feel so good about creating a unique tool chiropractors can use when they educate their communities about the benefits of chiropractic care. Now, for example, they can go into a school or speak to an organization or group and give everyone a pack of trading cards to take home. Essentially, taking the spinal nerve chart off the wall and putting it in their hands! This method plants the chiropractic seed. Establishing positive relationships in your community is essential in developing a successful practice. I give one trading card to each child, during their visit. After they collect all 30 cards, I also give them a free, autographed Chiro-Squad Superheroes poster to take home. They love it!” Dr. Naumov explains.
The complete set of Chiro-Squad Trading Cards is available at www.ChiroSquad.com.
Source: Chiro-Squad, www.chirosquad.com