Chiropractic researcher, inventor hits Amazon best-seller list

February 25, 2011 — Dr. Chris Colloca, CEO and co-founder of Neuromechanical Innovations, recently joined a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the business and marketing book titled, Game Changers: The World’s Leading Entrepreneurs: How They’re Changing The Game, and You Can Too!

The book was published by Nick Nanton, Esq., and business partner JW Dicks, Esq. under their CelebrityPress imprint.

Dr. Chris Colloca is a chiropractic researcher, educator, and inventor. The CEO and founder of Neuromechanical Innovations has given hundreds of lectures to thousands of chiropractors and medical physicians on six of the seven continents.

The book was released Nov. 18, 2010 and reached best-seller status in three Amazon.com categories: Communications, Direct Marketing, and Entrepreneurship. The book reached number one in the Direct Marketing category.

It features anecdotes, business strategies, and real-life solutions to many of the challenges faced by small and large businesses across the country, in a rapidly changing economy. Colloca authored a chapter in the book titled, “Take The Lumps, Take The Lead, Change The Game … And Savor The Spoils.”

Source: Neuromechanical Innovations, www.neuromechanical.com