Chiropractic represented at 6th Annual Employer Health, Human Capital & Wellness Congress

January 25, 2011 — As Employers face major decisions about where to invest employee benefit dollars and adjust to the new health reform law, the 6th Annual Employer Health, Human Capital & Wellness Congress will gather executives from leading U.S. firms to uncover how to strategically capitalize on the measurable business value of healthcare benefits and innovation in wellness and prevention and increase employee engagement and performance.

What: The 6th Annual Employer Health, Human Capital & Wellness Congress,

When: Feb. 1-3, 2011

Where: Alexandria, Virginia – Hilton Alexandria Mark Center

Program agenda: www.worldcongress.com/ehhc

Media registration: www.worldcongress.com/events/HH11035/press.cfm

The value of chiropractic care

Following the results of a recent study, the Center for Health Valuation recently concluded that chiropractic care is a basis for including chiropractic in the patient-centered models of value-based design. On Tuesday, Feb 1, 3:30 p.m.-4:10 p.m., Mark T. Zeigler, DC, will join a panel discussion on “Outcome-Based Contracting for Chiropractic and Emerging Therapies.” Zeigler will be joined by Michael S. Jacobs, RPh, Consultant, Buck Consultants.

Other program highlights:

Perspectives from Pitney Bowes CEO

Murray Martin, CEO, Pitney Bowes, will discus “A Time for Action: Delivering a Competitive Health Management Strategy Tied to Business Goals” Thursday, Feb. 3, 8:45-9:20 a.m. Pitney Bowes is a $5.6 billion company that provides software, hardware, and services that integrate physical and digital communications channels to more than two million customers worldwide. Martin will address:

• Putting human capital reinvestments in the framework of a business deliverable
• Achieve senior-executive engagement to get the most out of health promotion
• Advance the Health Reform Agenda to maximize the impact of Value-Based Insurance Design and prevention on business culture

Rethinking benefits as legislation is implemented

On Tuesday, Feb. 1, 5-5:45 p.m. James Gelfand, director, healthcare policy, U.S. Chamber of Commerce; Rick Lord, president and CEO, Associated Industries of Massachusetts; and E. Neil Trautwein, vice president, Employee Benefits Policy Counsel, National Retail Federation will discuss:

• Assessing the exchanges and the opportunities and challenges for employers
• Free-rider penalties, subsidies and Cadillac Tax – participate in a broader discussion around major changes that employers should be watching
• Understanding the shifting political elements
• Delivering information employers need as executives rethink how benefits have been offered historically

Center for Health Valuation leads value-based benefits design talk

Keynote speaker Cyndy Nayer, president and CEO of the Center for Health Value Innovation, will be a prominent figure in expanding the concepts of health value and engagement levers for quality-based outcomes.

The center is renowned as the think tank and showplace for the business-based evidence of value-based benefit designs and their impact on accountability and predictable cost trend. Nayer has also produced a three-hour discussion panel, which will be based upon a deeper analysis of value-based design levers and outcomes-based contracting for this conference.

Additionally, Nayer, a co-founder of the center, will be launching the results of the latest Center for Health Value Innovation survey on value-based designs, for which Buck Consultants was the survey partner.

How to increase consumer engagement in health outcomes during this era of reform

Christine Paige, senior vice president of marketing and internet services at Kaiser Permanente will present a keynote address Thursday, Feb. 3 from 12:05 p.m.-1 p.m. on:

• Integrating technology into initiatives to support self-management and facilitate behavior change
• Exploring innovative platforms in enhance engagement in employee benefits
• Maximizing adoption and leverage of Personal Health Records

Reaction Panelists to Paige’s keynote include: Randy Keuch, vice president, Total Rewards, H. J. Heinz Company; and Delia Vetter, senior director, employee benefits, EMC Corporation.

Source: Foundation for Chiropractic Progress, www.f4cp.org