If you’re thinking about expanding your specialty scope, here are three chiropractic niche marketing examples
When you run a health-care-based business, chiropractic or otherwise, it’s easy to believe that you’re better off being a generalist — treating a variety of issues for a multitude of demographics — because it widens your potential patient base. However, there are some major benefits for defining your own niche.
Stake your niche
One of these advantages is increased revenue. If you have a particular health concern, such as an issue with your heart, who would you rather go to: a general family practitioner or a cardiologist?
Even though you know it is going to cost you more money, you’re willing to pay it because you’d rather be seen by someone with experience in that field. The same is true with chiropractic. By establishing yourself as an expert in a particular area, you’ll attract patients who want to resolve that particular issue or achieve that specific goal.
Another benefit of declaring a niche is that it helps you stand out. It differentiates you from all of your competitors while at the same time highlighting your knowledge and experience in a more defined area. It makes you the subject matter expert.
Niche marketing advantages
There are also certain advantages associated with marketing your niche. Guided marketing experts at Thrive Hive share that these include:
- Higher-quality patient relationships
- Fewer competitors
- Improved visibility due to being unique
- More word-of-mouth sharing of your niche offerings
- Increased expertise within the niche area
- Focused attention, which means fewer resources needed for marketing
- The opportunity to specialize in something you’re passionate about
If all this sounds good, the next question you may be wondering is which areas offer the best chiropractic niche marketing examples for chiropractic practices.
3 niche marketing opportunities
“We see many patients seeking alternatives to traditional health-system-oriented care who are looking for a trusted voice in their care journey, and chiropractors are well suited for it,” says Ted Chan, founder and CEO of CareDash.com.
CareDash is a website-based service that receives approximately 1.5 million visitors per month and enables patients to find, compare, and review medical practitioners within a specific specialty or practice. What are the three most common chiropractic niche marketing examples Chan sees DCs using?
The most common is naturopathic medicine, says Chan. The American Association of Naturopathic Physicians shares that the principles associated with offering naturopathic services include providing natural remedies that can help the body better heal itself, focusing on causes versus symptoms, minimizing harm or risk to the patient, disease prevention, and treating the person as a whole.
Marketing this niche would likely involve promoting naturopathic manipulative therapies, herbal supplements, nutritional counseling, and any other nature-based service or product you offer.
The second most common niche that Chan sees DCs advertising on CareDash is weight loss. What makes this option so appealing is that there is a huge need for this service since the Centers for Disease Control and Prevention states that 39.8% of Americans are currently categorized as obese.
You can also narrow this niche even further as Market Research reveals there a few markets that are currently untapped when it comes to weight loss programs. Among them are overweight teens, seniors, males, diabetics, individuals with medical issues, workplace wellness, and those who want to lose weight but are struggling with food allergies.
Chan shares that the third most-common niche among chiropractors listed on CareDash is sports nutrition. This niche involves helping athletes and other physically active patients better understand which foods and beverages can help them improve their speed, strength, and endurance, as well as which ones can hurt them in all of these areas.
Promoting a sports nutrition niche could mean sharing that you provide nutritional counseling for athletes, or it might mean advertising dietary supplements that can either directly or indirectly impact sports performance.
Making the most of your niche marketing efforts
How do you turn these niches into true marketing opportunities? “Articulating an approach concisely is key,” says Chan. “Patients are very much seeking some type of structure and plan in the descriptions since many patients don’t know how a chiropractor can help them in different niche areas.”
Tell patients how your approach within that niche can help them. Spell out what you do, how you do it, and the benefits it provides. The more they can visualize the process and services you provide, the easier it will be for them to see themselves engaging in it and being successful with it, which will result in a more effective marketing campaign.