The recent media coverage, particularly on the Dr. Oz show, exacerbates myths about chiropractic care by exploring the unfortunate events with YouTube blogger Katie May.
She died from vertebral artery dissection and many are blaming chiropractic care as the culprit.
As a media trainer for some 20 years, I’ve heard from hundreds of chiropractors across the U.S. deeply upset by these headlines. Appropriately so. It’s inaccurate misinformation feeding into unsubstantiated fear.
But here’s the thing.
When a patient comes in with back pain and is trying to avoid surgery, some of your immediate thoughts may be “Dang, this could have been prevented.” With ongoing adjustments and nutritional counseling chances are good your patient could have avoided this excruciating pain, heartache, and financial burden.
While this media crisis may not have been prevented, it could have had a much smaller impact on the credibility of the chiropractic industry as a whole.
What if preventative care were also applied to media conversations? Consider this…