The recent media coverage, particularly on the Dr. Oz show, exacerbates myths about chiropractic care by exploring the unfortunate events with YouTube blogger Katie May.
She died from vertebral artery dissection and many are blaming chiropractic care as the culprit.
As a media trainer for some 20 years, I’ve heard from hundreds of chiropractors across the U.S. deeply upset by these headlines. Appropriately so. It’s inaccurate misinformation feeding into unsubstantiated fear.
But here’s the thing.
When a patient comes in with back pain and is trying to avoid surgery, some of your immediate thoughts may be “Dang, this could have been prevented.” With ongoing adjustments and nutritional counseling chances are good your patient could have avoided this excruciating pain, heartache, and financial burden.
While this media crisis may not have been prevented, it could have had a much smaller impact on the credibility of the chiropractic industry as a whole.
What if preventative care were also applied to media conversations? Consider this…
With her PhD in gossip, numerous EMMY awards, and social media reach topping 120 million per month, Shawne Duperon is considered by many to be one of the most innovative consultants and speakers on communication today. She has been featured on CNN, ABC, Inc Magazine, and USA Today. She applied gossip theory and implemented strategies that caused the non-profit Project Forgive to go viral, garnering an endorsement from Archbishop Desmond Tutu and the honor of a Nobel Peace Prize Nomination for her work on global forgiveness. She can be contacted through ShawneTv.com.
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