Chiropractic Economics’ round-up of new and noteworthy chiropractic books.
The Dr. Success Spotlight
By Perry Bard, DC
With excerpts from 20 chiropractic guests on his radio show, Bard shares the “secret sauce” from highly-successful DCs from different areas of practice success that provide a road map for readers and their personal practices or clinics. Uncut Q&A sessions provide “golden nuggets” applicable to any specialty physician or DC, and a blueprint to duplicate the efforts of DCs functioning at the highest levels. Each chapter also provides a Top 10 “Plug-‘n’-Play” list of takeaways from each featured doctor. DCs interviewed include Chiropractic Economics regular contributors Fab Mancini, Eric Kaplan, Miles Bodzin, Marty Kotlar and more. “This is a first!” said Carey Girlis, DC. “Ideas from so many successful doctors in one place that really work. I just wish this chiropractic book had been there when I first graduated from school. This is the part we just didn’t learn there!”
Journey to Healing:
The Art and Science of Applied Kinesiology
By Eugene Charles, DC
In this age of rampant opioid addiction, generations are at risk of dying younger than their parents; conventional medicine is not curing people with low-back pain, diabetes, sports injuries or stress-related problems; and a doctor shortage is looming due to “physician burnout.” There is an obvious need for a more comprehensive approach to addressing health issues. “Journey to Healing” is about a healing specialty — applied kinesiology (AK) — the science of healing the total person and supporting true health through the study of movement and muscle function. AK gives hope and provides answers when patients are suffering from a health condition that appears to be senseless or hopeless. AK can often find the “hidden cause” by using a refined diagnostic test known as functional muscle testing. “Journey to Healing” includes real-life cases of patients’ experiences with doctors utilizing AK, with approximately 1,000,000 practitioners worldwide currently using some form of AK manual muscle testing.
StretchSmart: Dynamic Stretching to Improve the Way You Feel and Move
By Adam Weiss, DC
Developed by a chiropractor, “StretchSmart” can help you and your patients expand flexibility — regardless of age, fitness level or stiffness level, or however many past attempts to commit to a flexibility routine. “StretchSmart” takes you through a series of dynamic functional stretching movements, actively lengthening and relaxing major muscle groups while performing an easy-to-learn rhythmic series of exercises. Overcome structural limitations such as tight hamstrings or a stiff back, shoulder or knees, and conquer chronic “bad” posture while preventing injuries at the same time. Enhance body awareness and motion with no difficult positions to learn or get into, and no holding awkward positions for long periods of time to improve your flexibility. “StretchSmart” shows step-by-step methods for improving flexibility, even to those “born stiff,” providing a fuller range of motion in joints and muscles for a more enjoyable lifestyle.
The Chiropractor’s Protégé:
The Untold Story of Oakley G. Smith’s Journey with D.D. Palmer in
Chiropractic’s Founding Years
By Timothy J. Faulkner, DC
Based on Smith’s journals, letters, advertisements and other rare documents, Faulkner provides a new glimpse into the earliest moments of chiropractic’s formation. Through rare photographs and firsthand accounts, many of which have never been published before, Faulkner documents the life of one of the first chiropractors who spent more time with D.D. Palmer than any other student besides B.J. Palmer. The book includes photos of D.D. Palmer that were found along with Smith’s journal as well as stories and fascinating anecdotes about the founder of chiropractic. The teenage Oakley started as a patient of D.D. Palmer in 1898 for five months, and was so helped by chiropractic care that he stayed with Palmer in Davenport, Iowa, as a student. Oakley and B.J. Palmer were good friends as teens and considered themselves “Bro Kiros” through attending shows, sharing practice tips and opening their own offices. “The Chiropractor’s Protégé” provides a rare glimpse into the early years of chiropractic.
The Master Student Book 1: Mindset
By Noah Volz, DC
In book 1 in the Master Student Series, subtitled “The ultimate guide to success, enjoyment and productivity as a chiropractic college student,” the recent graduate Volz lays out how students can “start growing a successful and impressive chiropractic business before you graduate.” How can students still enjoy college life while avoiding the burnout that catches so many “good” students off-guard? Most importantly, how can you become a chiropractic hero and help your future patients with actions you take now? Born from his own experience and hundreds of interviews with successful chiropractors around the world, Volz shares his lessons learned and wisdom in one compact, resource-rich bundle. With just a few simple mindset shifts, students can prioritize success, enjoyment and productivity in work and life — “even if you’re not naturally the most impressive person in the room.”
The Remarkable Practice:
The Definitive Guide to Build a Thriving Chiropractic Business
By Stephen Franson, DC
This book is the blueprint for chiropractors who want to create a remarkable practice as part of a remarkable life — not instead of one. It’s for the chiropractor who wants to make a bigger impact (and a bigger income) through leverage, not brute force. Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage or children. What they don’t realize is that they’ve built a job instead of a business, and now, that job owns them. The chiropractic book includes “proven Remarkable Systems” for the core four functions of the chiropractic business: Attraction (marketing), Conversion (sales), Retention (service) and Team Building. Franson is a champion of the chiropractic wellness lifestyle, the founder of The Remarkable Practice, a coaching and consulting company, and was named one of the Top 25 Most Influential Chiropractors in 2017. He opened Franson Family Chiropractic, which became one of the largest wellness clinics in the world.
Sciatica: Foundations of diagnosis and conservative treatment
By Robert James Trager, DC
Summarizing research about sciatica for chiropractors, physical therapists, primary care providers, osteopaths and physiatrists, the book includes thousands of references, hundreds of images, original illustrations and case studies to review mechanisms of pain, examination techniques and treatment of sciatica. The focus is on non-pharmaceutical and minimally-invasive treatments, but also reviews the indications for more invasive procedures. Readers will learn: What is sciatica and does it always relate to the spine? What common features occur in most cases of sciatica? Has our concept of what causes sciatica changed over time? What does it mean when symptoms are above the knee or below the knee? Does sciatica mean you are just getting old? What mechanisms allow disc herniations to heal? What are the most effective non-pharmaceutical treatments for sciatica? What vitamins and natural substances are beneficial for sciatica? And more.
C is for Chiropractor
By Kaleb R. Scroggin, DC
Great for the chiropractor’s reception area for patient education, engagement and table talk, this book helps patients young and old understand more about the benefits chiropractic can have for the entire family. “Oh, how I wish I had known about this when we had tiny people growing up in our home,” said reviewer Carolyn Williams. “Dr. Scroggin has a passion for helping people and chiropractic care. The format may be for the youngest of readers or listeners of books being read, but the content is valuable no matter the age or level of reading skill. Who knows how many littles will be inspired to be doctors, nurses or scientists because of having an interesting book like ‘C is for Chiropractor’ read to them.” Reviewer Lisa Galipeau adds, “Wonderful book for a chiropractor office reception area — or anyone trying to decide if they would like to give chiropractic a try. It relays simple but important information about the body function.”