| Your Online Chiropractic CommunityOctober 27, 2012 — ChiroMatrix announced the launch of two new Web marketing services for chiropractors, Velocity and Dominator. The Velocity and Dominator services further expand the existing suite of services available from ChiroMatrix which are designed to meet the changing needs of local chiropractic businesses.
Both new services include an SEO-designed website, social media, and video media marketing. Velocity also includes managed PPC ads, retargeting, and video advertising. Dominator includes PPC ads, as well as search engine optimization and custom written blogs, press releases, and Web pages.
Asaf Benhaim, CEO and co-founder of Internet Matrix Inc., stated that the company put a lot of research and development into the two new chiropractic Web marketing services. “We have put considerable research and effort into developing Velocity and Dominator. They complete our suite of services and are designed to meet the growing needs of a chiropractic practice. We understand the Internet Marketing needs of a chiropractic practice are continually evolving and ChiroMatrix’s new services meet those needs.”
Velocity is the next level in the web marketing services offered by ChiroMatrix. According to Ryan Peterson, vice president of operations at Internet Matrix Inc., Velocity builds on a strong foundation of social media and video marketing. In addition to a ChiroMatrix website, Velocity includes customized Facebook, Google+, and Twitter pages that receive weekly postings, a professional video of the practice, and a 15-second video ad of the practice. Pay-per-click (PPC) advertising is a major component of the service offering.
“The Velocity Service is designed to target people who are searching for a local chiropractor. PPC is a fast acting medium, which will enable chiropractors to quickly see results and have a greater ROI,” said Peterson. The service is designed to garner thousands of video impressions with video advertising on YouTube, and also includes a custom YouTube channel and video syndication. Velocity also includes PPC ads that are displayed on Google’s SERPs, as well as retargeting that continues advertising to website visitors as they surf the Web.
Dominator is the top-tier service offering provided by ChiroMatrix.
Benhaim stated that the concept behind this top-tier service is “Don’t just market, dominate!” He went on to say, “Dominator is designed to equip chiropractors to dominate in their local market. It harnesses the power of all the latest cutting edge marketing channels, including social media, Video, PPC and SEO. We are excited to launch this comprehensive Internet marketing service for chiropractors.”
In addition to having the same features as Velocity, Dominator includes a website transformation that includes pages of custom written content, monthly custom blogs, and professionally written press releases.
Incorporated into the service are customer outreach tools, such as iBlog and iCard, and additional website tools, including iStore and iExercise. Peterson stated that these additional components of the Dominator Service empower chiropractors to continuously engage with their existing patient base, as well as expand their patient base.
Source: ChiroMatrix, chiromatrix.com
