| Your Online Chiropractic CommunityJune 23, 2012 — ChiroMatrix, the chiropractic brand of Internet Matrix Inc., announced that they are introducing a new SEM Media Service created for chiropractors.
The new service includes the production of a custom video, publication, and syndication of the video, and the creation of a video advertising piece. The Media Service is being added to the ChiroMatrix suite of industry specific products such as SEO optimized websites and a social networking service.
Asaf Benhaim, CEO and co-founder of Internet Matrix Inc., said “Our ChiroMatrix team is thrilled to be introducing this Media Service to the chiropractic industry. Video is such an influential and dynamic marketing medium. Recent studies have shown how effective video is for converting viewers into clients. This new service really affords our chiropractors the ability to take their SEO strategy to the next level and improve their lead conversions.”
Paul Juszczyk, DC, owner of Juszczyk Chiropractic in Lebanon, Ohio, purchased the ChiroMatrix custom documercial for his chiropractic practice. When asked about the custom video, Juszczyk stated, “I was confident speaking to patients but not sure how to convey it on camera. Now, after proper guidance and help with my Media Marketing Package, I can target the existing and new patients like never before.”
The central piece of the Media Service is the custom introductory video, or the video documercial. Information about the documercial is available on the ChiroMatrix demo site. The documercial service includes filming by a professional videographer, voiceover editing, inclusion of text and graphics for the video, calls-to-action for social media, and an editing process. The final product is professional video between one and two minutes long that explains the many benefits the practice has to offer.
The ChiroMatrix team optimizes the video and adds it to the chiropractor’s website. Additionally, the Media Service has several other elements such as syndication of the video and video advertisements for online streaming. The ChiroMatrix staff said that syndication extends the visibility of the custom video, creates brand awareness, and the video ads will increase traffic back to the chiropractor’s website.
Rob Lewis, director of brand for ChiroMatrix, stated, “Video increases back links and drives viewer to patient conversions.” ChiroMatrix will manage and coordinate the filming, editing, publishing, syndication, advertising of the custom video and in-stream ad while increasing the conversion of video viewers to patients for the chiropractor.
The new Media Service includes a semi-custom chiropractic website, the Social Media Service (which includes Facebook, Google +, and Twitter), the documercial, video syndication, and a 15-second custom in-stream video ad. More information is on the ChiroMatrix website.
Source: ChiroMatrix, chiromatrix.com
