One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.
Disruptions in your schedule can be difficult to deal with. Learn now to deal with the unscheduled walk-in, canceled or changed appointments, habitual no-show or changed appointments, chronic lateness, emergency appointments, and challenging schedules. When a patient cancels their appointment or changes to another time, all effort should be made to meet the need for care. These missed or rescheduled appointments should be recorded in their personal file. Patient response to care can be hindered if the treatment plan is not followed.
As your practice gets busier, staying on track and handling the unexpected will become an increasingly important aspect of the way you practice. The following strategies are time-proven methods of regaining your focus and efficiency. Your front desk person represents your passion and purpose, and implements your office policies in good times and bad. He or she handles problem phone calls by responding in a way that satisfies the caller.
hiropractic students’ biggest concern is getting through the rigorous education requirements and passing the federal and state board exams. However, once you are licensed, other fears begin to surface””like business practice. There is a disconnect between the heavy chiropractic curriculum, chiropractic colleges, and students. It is because business-practice thinking does not begin until late in the academic phase. This puts tremendous pressure on students to find a job or start a practice, mostly because they have sizable student debts to address.
In Part 1 we looked at how color, furniture, and texture combine to build an atmosphere in a practice. Thought is required to ensure that the atmosphere and the impression it creates are positive. Let’s look at more ways the image you project can reassure and welcome your patients.