One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.
Disruptions in your schedule can be difficult to deal with. Learn now to deal with the unscheduled walk-in, canceled or changed appointments, habitual no-show or changed appointments, chronic lateness, emergency appointments, and challenging schedules. When a patient cancels their appointment or changes to another time, all effort should be made to meet the need for care. These missed or rescheduled appointments should be recorded in their personal file. Patient response to care can be hindered if the treatment plan is not followed.
Having been down this road personally, I can say that getting traction in the market is not always easy for the new practitioner. Usually, new doctors have to shoulder the weight of student loans, relocation, transitions into new offices, and, if they don’t go the associate route, opening up a practice from scratch. The challenge for any new doctor is getting patients in the door fast. To accomplish that, you need to let your community know you’re there and what you provide. The problem is that getting the word out can cost money, and there is a steep learning curve to it.
You’ve heard it said that if every person knew what chiropractic really was and how it worked, chiropractic offices would be swamped with patients. That concept is timelier than ever, considering the perfect storm developing in conventional health care””a looming shortage of doctors, an aging population, epidemic obesity, skyrocketing health insurance premiums and deductibles, limitations on coverage, and an increasing awareness of the relatively high risks of medications and surgeries.
When you read the words “growth hacking,” you might roll your eyes. That’s understandable; you are a chiropractor, not a 20-something tech superstar living out your wildest fantasies in Silicon Valley. But, growth hacks are no longer just for the programming wizards working for Airbnb in San Francisco. You can apply the same principles they use to grow and develop your chiropractic practice.