One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.
If you’re interested in nutrition and willing to do something a little bit out of the box, one smart option is to work as a nutrition consultant for an existing chiropractic practice. All chiropractors study nutrition in school, so this isn’t as far-fetched as it might sound.
Disruptions in your schedule can be difficult to deal with. Learn now to deal with the unscheduled walk-in, canceled or changed appointments, habitual no-show or changed appointments, chronic lateness, emergency appointments, and challenging schedules. When a patient cancels their appointment or changes to another time, all effort should be made to meet the need for care. These missed or rescheduled appointments should be recorded in their personal file. Patient response to care can be hindered if the treatment plan is not followed.
There was a practice management company in the 1990s that serviced dentists and chiropractors. At their seminars, the main speaker would often start off with this joke, “We have two groups of people here today, dentists and chiropractors, and you can easily tell them apart. The dentists are wearing plaid shirts and the chiropractors are wearing smiles.” His experience was that dentists found less satisfaction in their work than chiropractors.
As your practice gets busier, staying on track and handling the unexpected will become an increasingly important aspect of the way you practice. The following strategies are time-proven methods of regaining your focus and efficiency. Your front desk person represents your passion and purpose, and implements your office policies in good times and bad. He or she handles problem phone calls by responding in a way that satisfies the caller.