issue-14-2018 Archives - Chiropractic Economics

Jumpstart your online marketing with social media

Bryan Hawley September 17, 2018

Student DCOk, here is what we have been noticing the past few weeks regarding the marketing for our clients using Facebook, and thought we would share our findings so you can start implementing some of these things as well for your own business. As far as social media goes, Facebook is the granddaddy of online marketing. So the first thing you need to have is a separate Facebook page for your business, and you need to be engaging your audience with regular postings on your business page.

18 steps to becoming a patient magnet

Steve Cox And Claudio Gormaz September 13, 2018

Marketing Matters There is one undeniable fact in business: Everyone wishes to be successful. But you can define and attain success in many ways. To be a doctor, you must endure many years of study and competition, which is a testament to your tenacity and success orientation. However, even the most dedicated DC can at times lose sight of the details for developing a thriving practice; moreover, the best game plan in the world is useless if not implemented. Thus, the first rule you need to adhere to is that you must overcome procrastination.

A positive outlook is all it may take to optimize wellness

Sudhanva Char September 12, 2018

Wellness Approach There are sound scientific reasons why a cheerful attitude and positive outlook are most essential even in the face of challenges, traumatic stress and uncertainties. Joyfulness is more than 50 percent of wellness and should ideally be everyone’s default nature. There is no other alternative if the objective is robust health and wellness in all three dimensions: body, mind and spirit. Without cheer, there can be no holistic wellbeing or happiness, even if someone is a billionaire, even if he or she is the most cerebral person, or even if someone is the “best” in any field of human endeavor.

What you need to know with a cash-based practice

Kathy Mills Chang, MCS-P September 11, 2018

Practice Central Some providers dream about it: A totally cash-based practice. A virtual provider utopia where the frustrations of dealing with third-party payers don’t exist. No more appeals, no more rejections, fewer staff, lower malpractice premiums, and less worry over unpaid claims—sweet freedom! Or is it? Certainly, feeling freedom from the constraints of insurance carriers makes it seem like less is more.

Bovine colostrum: Your tool for accelerated recovery, repair and anti-aging

Douglas A. Wyatt September 10, 2018

Research Results Bovine colostrum is an integral tool in the modern chiropractor’s toolbox, and one that is suitable for every patient walking through your door. Whether patients come in for treatment of an acute injury, chronic pain or a monthly adjustment, you can address the one health need that spans every health care profession—aging and its related conditions.

Is active sitting a solution to low-back pain?

Turner Osler September 7, 2018

Clinical Concerns Humans are designed to move. Indeed, for at least three million years, people lived as hunter-gatherers, foraging, running after prey, running from predators, remaining fairly active all day, every day. So it was an immense change when, about 100 years ago, farming became mechanized and the majority of workers sat down at desk jobs. This was an unplanned experiment on a massive scale and, unfortunately, it hasn’t gone well.

Cannabidiol is a remarkably versatile option for wellness

Amy Stankiewicz September 6, 2018

Feature These days, even if they haven’t tried it for themselves, almost everyone knows what cannabidiol (CBD) is, and that it’s derived from the hemp plant. Increasingly, health care practitioners are suggesting this alternative supplement—whether it be in pill form, an oil tincture, topical salve, or a sublingual spray—to patients to help to alleviate pain, inflammation, anxiety and more.