issue-13-2018

Legal Ease The great courtroom dramas in movies and on television are both captivating and inspiring. The most riveting scenes are filled with heart-stopping suspense and excitement, and usually involve cross-examination. It’s the lifeblood of a trial where no fact or assertion on direct examination is deemed settled until it has successfully weathered a cross-examination.

Money Management The formation of pass-through entities, such as partnerships, limited liability companies (LLCs), S corporations and sole proprietorships, have long been extremely popular with chiropractors and their practices. In fact, one form of pass-through entity, the S corporation, is currently the most-used business entity. Limited liability companies (LLCs), however, are coming on strong and are the pass-through most frequently chosen today.

Money Management Doctors of chiropractic use the term subluxation to depict the altered position of a vertebra and subsequent functional loss that determines the location to perform a spinal adjustment. For most chiropractors, when it comes to the subject of taxes, financial subluxations are the lack of effective tax planning. This, in turn, creates financial loss and pain.

Tech Talk While best-practices exist for the use of Wi-Fi connections, there are no guarantees of absolute security. Your duty, therefore, is not to achieve 100-percent security (this is impossible) but rather to assess and reduce risk to a level you consider acceptable. To begin, you must first understand the inherent vulnerabilities of Wi-Fi networks.

Marketing Matters Back in the day, maybe five years ago or even before, having a practice website meant that you were not only keeping up but you “got” the importance of having an online presence. Is that all it takes in 2018 when just about every chiropractor has a website? No, not any more.Having a website is merely the beginning—if you’re serious about getting new patients from the internet.

Personal Growth Back in the days when the land was ruled by tribes and hunters, there were no Dale Carnegie courses offered for improving one’s public-speaking strategies. There were no Toastmasters clubs. There were chiefs, and they inspired, motivated, led and presented to their tribes. Dale Carnegie methods help leaders do the same in modern-day settings and many people believe they are the preeminent brand of public speaking training.

Practice Central There is a song by the rock band Queen titled, “You’re My Best Friend.” It was on the radio the other day, and it got me thinking about chiropractors and their No. 1 asset: chiropractic assistants. What you typically find is that among the issues of time, money, systems, processes and talent, the best resource for any chiropractic practice is the use of an assistant. The chiropractic assistant (CA) can aid in the establishment of processes and systems as well as help create the patterns necessary to grow a practice.