Big-name businesses dominate the conversation and are the major employers in town, but every city has its share of local businesses. These are the smaller, locally owned companies that are the backbone of a community. These are the people who sponsor Little League teams and Pop Warner football. And when combined, these businesses generally employ more people than the big name in town. Your practice is one of those local businesses. At the same time, your practice should also be part of the backbone of the community.
Wellness Approach If you have patients who deal with respiratory diseases, in between their regular adjustments and lifestyle changes a powerful botanical may provide the additional relief they need. Boswellia serrata, also known as Indian frankincense, is an herbal extract uniquely qualified to reduce the inflammation associated with a variety of respiratory conditions because of its ability to inhibit 5-lipoxygenase (5-LOX) inflammation, something that synthetic drugs can’t do safely—and even other strong botanicals can’t do as well.
Marketing Matters It’s a wonderful thing having a clinic at your disposal. You have access to a number of tools to help effectively treat your patients. However, how do those patients find relief when they are not at your clinic? Do you have protocols in place to serve your patients when they are not in front of you? If not, you should. As a doctor, it’s your obligation to make sure your patients not only have effective treatment options available to them at your clinic but also products that can be employed outside the clinic as well.
Research Results You have seen firsthand the impact cardiovascular disease has on your patients’ health. When treating a patient with cardiovascular disease, such comorbid conditions as obesity, non-alcoholic fatty liver disease (NAFLD), cancer, type 2 diabetes, metabolic disease, respiratory disorders, and dyslipidemias are commonplace. Such increases in morbidity come via risk factors such as increased fasting plasma triglycerides, high low-density lipoprotein (LDL) cholesterol, low high-density lipoprotein (HDL) cholesterol, elevated blood glucose and insulin levels, and high blood pressure.
In September, 2017, after serving for four years as the director of sports injuries and sports biomechanics at Christian Brothers Academy in Albany, New York, I received approval that would allow me to treat students in the school during the school day once a week. Before treatment each student had to first go through a complete biomechanical exam in my office, then go through a report of findings with their parents to decide if they wanted to go through weekly treatments at the school. To date, we have over 45 students getting treated weekly.