Money Management Losses come in many shapes and forms. There are losses that result from dishonest employees and patients, financial losses from bad business decisions or a poor economy and, of course, natural disasters. Although insurance, such as “business continuation insurance,” provides protection from some losses, it is the tax laws that can help reduce the bite of losses. Surprisingly, many professional practices and businesses are actually profiting from their losses.
Marketing Matters For many chiropractors, the language of search engine optimization (SEO) is just as foreign as subluxation to the general public. However, learning a few basics about SEO can help improve your search rankings and, most importantly, get your information to the people who are looking for it. Put simply, SEO is the art of getting your website to appear as the answer to the search queries of your target market.
Wellness Approach Chances are good that your patients are already familiar with omega-3 fatty acids. But it may surprise your patients to learn that the very nutrients they hope will help could, in fact, hurt them. Although omega-3 supplements are readily available almost everywhere, from a patient’s perspective there is little differentiation among them as to what marks a high-quality product.
Practice Central The field of regenerative medicine includes emerging therapies that have the potential to heal damaged and painful tissues in ways that were unheard of a few years ago. Regenerative therapies have the potential to fully heal traumas and chronic conditions that might otherwise be beyond repair. And they provide an alternative to more invasive interventions such as surgery.
Research Results Unfortunately, the mainstream health care system is clearly failing those who suffer pain, particularly chronic pain (usually defined as daily pain lasting at least three months). Most patients start with over-the-counter (OTC) pain remedies before turning to their regular doctor. This invariably leads to a revolving door of specialists, tests, diagnoses, and pharmacological treatments, none of which seem to provide much in the way of relief.