issue-04-2018 Archives - Chiropractic Economics

We’ve got losses—and tax write-offs

Mark E. Battersby March 26, 2018

Money Management Losses come in many shapes and forms. There are losses that result from dishonest employees and patients, financial losses from bad business decisions or a poor economy and, of course, natural disasters. Although insurance, such as “business continuation insurance,” provides protection from some losses, it is the tax laws that can help reduce the bite of losses. Surprisingly, many professional practices and businesses are actually profiting from their losses.

What to know about local SEO marketing for chiropractors

Caitlin Gustafson March 23, 2018

Marketing Matters For many chiropractors, the language of search engine optimization (SEO) is just as foreign as subluxation to the general public. However, learning a few basics about SEO can help improve your search rankings and, most importantly, get your information to the people who are looking for it. Put simply, SEO is the art of getting your website to appear as the answer to the search queries of your target market.

How to make the right choice with omega 3 supplements

Terry Lemerond March 22, 2018

Wellness Approach Chances are good that your patients are already familiar with omega-3 fatty acids. But it may surprise your patients to learn that the very nutrients they hope will help could, in fact, hurt them. Although omega-3 supplements are readily available almost everywhere, from a patient’s perspective there is little differentiation among them as to what marks a high-quality product.

What you need to know about regenerative medicine

Mark Sanna, DC March 21, 2018

Practice Central The field of regenerative medicine includes emerging therapies that have the potential to heal damaged and painful tissues in ways that were unheard of a few years ago. Regenerative therapies have the potential to fully heal traumas and chronic conditions that might otherwise be beyond repair. And they provide an alternative to more invasive interventions such as surgery.

How the gate-control theory of pain management helps patients

Tina Beychok March 20, 2018

Research Results Unfortunately, the mainstream health care system is clearly failing those who suffer pain, particularly chronic pain (usually defined as daily pain lasting at least three months). Most patients start with over-the-counter (OTC) pain remedies before turning to their regular doctor. This invariably leads to a revolving door of specialists, tests, diagnoses, and pharmacological treatments, none of which seem to provide much in the way of relief.

The science of flossing: The mobility tool you need in your practice

Benjamin J. Stevens March 14, 2018

Clinical Concerns To tell chiropractors that they should floss, on first inspection, might seem as self-evident as telling them to get adjusted. Most of them are heavily into the game of self-preservation and prefer to practice what they preach. However, you may not be asking your patients to floss. Approximately five years ago, in the surge of CrossFit’s exponential growth of popularity, a new form of self-care appeared on the health care landscape.

Reimagining the American Chiropractic Association

Chiropractic Economics March 14, 2018

In Focus Beginning in 2015, the leadership of the American Chiropractic Association assessed that it was time to take stock of the organization and ask some difficult questions. During the latter half of 2017, some two years later, the governing members exhaustively pored over the results of studies, surveys, and internal assessments. Then, in September 2017, the ACA rolled out their new logo, website, and overall rebranding.

The keys to a healthy lifestyle lie beyond medical therapies

Amy Stankiwicz March 13, 2018

Feature Take your vitamins, don’t drink that soda, and eat your vegetables. These words have become part of that adage that holds “you are what you eat,” and over the years proof of the effectiveness of healthy eating and nutritional supplementation in improving symptoms associated with pain and inflammation has grown. How are chiropractors encouraging their patients to adopt these lifestyle practices as an adjunct to traditional care?