Chiro Biz Quiz Would you like to have a practice that is all-cash, all-insurance, or a mix of cash and insurance payers? Would you like to help people suffering from a chronic, mostly incurable condition? If the answer is yes, then consider creating a peripheral neuropathy niche practice. This Biz Quiz will teach you the basics. A niche practice is a specialty practice that focuses on a particular illness or symptom (e.g., osteoarthritis or hand pain).
Legal Ease As the busy owner of a practice focused on patient health, you might find it easy to overlook the importance of a safe workplace. Although chiropractic offices are relatively low-risk work environments, workers can still get sick or hurt on the job. Over the past decade, more than three-quarters (76 percent) of safety complaints about chiropractic offices that were investigated by the Occupational Safety and Health Administration (OSHA) involved alleged health violations.
Money Management The irony is seldom lost on chiropractors: You spend years bending, lifting, repositioning, and manipulating patients to ease their pain. But in turn, these activities can wreak havoc on your own body and mind, which can ultimately lead to a disability. Unfortunately, the high risk of disability due to sickness or accident in the chiropractic profession has led to a historically high volume of claims, and chiropractors are a difficult underwriting risk for insurance companies.
Marketing Matters Chiropractic care can be valuable to athletes and sports teams, from preventative care to acute injury treatment. But many practices don’t understand how to market to athletes. Here’s a nine-step plan to market your chiropractic practice to this special population and generate a steady stream of patients. In marketing to athletes, you can take one of two approaches. Consider targeting your efforts to a particular sport or activity. For example, if you live in a state like Colorado, you might focus on conditions related to skiing or snowboarding.
Practice Central As baseball season winds to a close, a handful of elite teams have distinguished themselves by clinching post-season berths. Among other things, they have managed to sustain, over the course of a long season, that important balance where everyone, players and coaching staff alike, understands their roles. They complement one another, both on the field and off. This has assured them a shot at the ultimate goal of winning on the grandest stage of their profession. In a similar way, every physician’s office has its own culture and set of ethics.