Money Management | Being a doctor includes the accountability of being a fiduciary, as do attorneys, CPAs, CFP professionals, and others.The prudent-person rule is at all times in effect and a fiduciary professional is required to uphold this duty and do what is best for an individual. Regardless of the financial title used, most investors fail to thoroughly evaluate if a selected financial broker or advisor is rendering accurate, unbiased, and truthful advice—or is even a fiduciary.
Tech Talk | As an industry marketing trend, chiropractors are increasingly incorporating an infrared sauna into their practice to both enhance patient experience and create another income stream. Far infrared radiant (FIR) heat is an energy that directly transmits and deeply penetrates into the body because of its specific wavelength. Basically, it replicates the rays of the sun’s spectrum that are responsible for photosynthesis. In fact, Native Americans have long used this healing approach in sweat lodges.
Legal Ease | The internet is currently the largest source of information and with it comes the world of social media. Many people use social media for personal and business purposes because of the many benefits in using these networking applications. Social networking creates a ripple effect that allows people and businesses to share information, insights, and communicate far and wide. Social media also gives you the ability to easily communicate with patients and peers.
Marketing Matters | It is amazing to see how the more things change, the more they remain the same. When it comes to marketing, there have been astounding changes in how and when you communicate with your patients and the public about chiropractic. Who knew that someday DCs could completely avoid newspaper ads, Yellow Pages ads, direct mailers, and postcards to reach patients. Or that there would be more devices connecting people than there are people. If you don’t believe it, look at the devices you use every day. Chances are good you have a smartphone, a tablet, and a computer.
Personal Growth | Children live in a land of make-believe, a world filled with crayons, markers, and imagination. Life is whatever they dream up and describe it as. No one taught you it wasn’t real until you got closer to your teens. As an adult, you now see things differently. Your markers are no longer used for illustrating your imagination, but rather they are signposts telling you where you should be.