Money Management | The lot of a doctor of chiropractic is not an easy one. On one hand, it doesn’t take many non-paying patients to create trouble for a cash-based practice. But then, an insurance-based practice—or even a blended practice— must be concerned not only with the financial situation of patients but also with third-party payers. There are always patients who disappear and providers who go out of business. In these cases, it is often too late to collect anything.
Coding Keys | Q: Do insurance companies pay for wellness care? A: Yes, some carriers pay for wellness exams and preventive medicine services. Learn the key codes and descriptions. Initial comprehensive preventive medicine evaluation and management of an individual, including an age- and gender-appropriate history, examination, counseling, anticipatory guidance and risk-factor reduction interventions, and the ordering of laboratory and diagnostic procedures, for a new patient.
Marketing Matters | To be a successful chiropractor, you must understand the importance of digital marketing. This can take your practice to a new level. However, understanding the importance of marketing and understanding how to market are vastly different things. Good marketing takes some skill and also a little luck. But because luck has been said to favor the prepared, a look at some of the marketing strategies that are leading the pack.
Practice Central | Whether you are building a new office or reconfiguring your existing space, thoughtful design is essential to the success of your chiropractic practice. Investing time and care in planning your new space goes a long way toward ensuring it provides comfort for patients, maximizes the quality of care, and supports the needs of your practice. One important step to consider i is partnering with an architect who has expertise in designing healthcare facilities.
Practice Central | People become chiropractors so they can help others. The funny thing is that some totally acceptable business practices for gaining new customers and generating revenue are prohibited in many healthcare settings. In some industries, for example, it is legal to reward those who refer business to you; however, in federal healthcare programs, paying for referrals is illegal. The major rules and regulations applying to multidisciplinary practices include anti-kickback and Stark laws.