issue-05-2015

Sweat the small stuff: How to assemble a top-notch staff

Monica Wofford, CSP March 31, 2015

Practice Central | For most practices, it’s safe to say nothing could be finer than a great hire. When you find a person to fill a position who performs well, integrates beautifully with the team, makes the job appear easier than it really is, and keeps you and your patients happy, you win.

Working the room

Timothy J. Gay, DC March 31, 2015

Personal Growth | Have you ever noticed how some people have the ability to grab attention when they walk into a room full of strangers? There’s no mystery—it’s because of the way they look, act, and carry themselves.

5 steps to marketing magic

Kelley Mulhern (Pendleton) March 31, 2015

Marketing Matters | Like most business owners, you want your practice to grow and prosper in the years to come. But with all the available options to help you market your business, it can be overwhelmingly difficult to choose from among them.

All about branding

Peter G. Fernandez, DC March 30, 2015

Student DC | After you open for business, if traffic isn’t coming to you, then your marketing messages aren’t creating interest or establishing your competitive advantage. The key to marketing, then, is to establish a brand for your practice.

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Sweat the small stuff: How to assemble a top-notch staff

Working the room

5 steps to marketing magic

All about branding

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