Feature Big things are going on at Ohio State University. And for once they have nothing to do with football on the campus of 50,000 students and several thousand more faculty, staff, and other employees. Not even a stone’s throw from Woody Hayes Drive and just across the Olentangy River from the university’s most famous building — Ohio Stadium — sits a less descript structure, but one where exciting things are happening — the OSU Center for Integrative Medicine (CIM). The center can be likened to a supersized shopping center.
Finances Complying with federal tax rules cost Americans $265 billion in 2005, or 22 cents per dollar collected. Despite that financial burden, those same laws can also ease the financial “bite” you face when compelled to make changes to your practice or to the way you operate. The costs of making improvements to any business asset, regardless of whether those changes were mandated or not, is a capital expense, because the improvements often add to its value, or adapt it to a different use.
Marketing Pregnant women need chiropractic. They go through hormonal, postural, and emotional changes in pregnancy, and their nervous system does not function optimally. Fulfilling this need can be an exceptional way to grow your practice. Creating and promoting a pregnancy chiropractic practice may be easier than you think. Here are several things you can do to get started. Learn all you can about pregnancy to communicate effectively and professionally.
Office Design The design of a pediatric chiropractic practice can take two different paths. Which path is better for you depends upon the results you are looking to achieve. One child-friendly design is created for the convenience of parents. The other is created to promote health benefits for children under chiropractic care. The “convenience” design has elements that entertain children while the parent gets adjusted. It keeps children occupied, but it does nothing to promote pediatric chiropractic wellness and usually places a huge burden on your staff.