issue-10-2001

Have you ever wondered why a chiropractic office down the street seems to be attracting a constant stream of new patients, while your office may be struggling to see more patients? What does it take to build the practice? It takes a number of things: Motivation: You have to be motivated and inspired to share […]

A local charitable organization has contacted you with a new idea. They want to be the “safety net” for people who need treatment but can’t afford it, or whose insurance company won’t cover it. They’re not quite sure how it’s going to work, or how much money and resources they want to allocate to it, […]

When it comes to building a practice, the basic principles are easy: you need to bring in more new patients, keep the ones you have, or do both. Often, though, that’s easier said than done. The reason some doctors can’t get and keep as many patients as they would like is that sometimes there are […]

“Wait a minute! Are you telling me to do more paperwork? I love taking care of patients. I don’t love writing plans!” Doctors, we’re a physical group. We tend to avoid activities that require us to sit at our desks and write. However, remember that you are the most qualified person to lead your practice. […]

When you present your report of findings (ROF), do you ever wonder if you’re actually reaching your patients and motivating them to accept your treatment plan? This 5- to 10-minute one-on-one session with the patient is absolutely critical to your success. The report of findings is your opportunity to further establish rapport and credibility, answer […]

When it comes to marketing, there are thousands of ways to bring in new patients. The key is knowing how to make those strategies work for you. To be proficient at marketing, there are some basic principles you should learn. The first step is understanding how marketing works. Another is knowing the difference between public […]

Most marketing strategies on the web focus on the website. While the website is central to any web strategy, making it your strategy’s only component means you’re missing out on other powerful web marketing tools. Of these other tools, e-mail is perhaps the most useful. E-mail communications are an excellent way to reach patients with […]

Once your patient has made it through the first two or three visits and has committed to a care program, the next several visits are critical. Generally, the risk of patient drop-out is greatest during the next five to six visits. A team with a solid plan will be able to help the patient through […]

Q My friend hired an attorney to prepare certain documents for his practice, and he has offered to let me copy these documents for my practice since I’m a new doctor. These are very basic documents, such as employment agreements and employee manuals. Do you see a problem with me doing this? A When the […]

Q Several years ago, I bought a lot from my sister for $45,000, for which she had paid $50,000 originally. In 2000, I sold the same lot for $60,000. My sister says that I should be able to reduce my taxes, since she was not able to claim the $5,000 loss on the sale of […]