issue-09-2001

There’s no bell, no playground and no blackboard. No principal, no crossing guard and no cafeteria employees. And while they don’t say the “Pledge of Allegiance” each day, Dr. Lisa Wood’s patients certainly seem to have pledged their “allegiance” when it comes to patient education and retention. When patients visit Wood Family Chiropractic in Holliston, […]

When most chiropractors venture out into the profession, they have two main goals: to help as many patients as possible, and in turn, make a nice living. The key is to avoid falling into “survival mode” and to aim for “prosperity mode.” In order to take your practice into prosperity mode, you and your staff […]

Finding innovative and cost-effective ways to attract new patients to your office can be a real challenge. There is an option, however, that requires only a modest time investment and typically produces a five-to-one return on your investment. That option is telemarketing, done properly. I know, I know, you would never consider hiring telemarketers because […]

Buying or selling a professional practice is a major life event. Whether you’re the buyer or the seller, you need to be armed with the information that will help you make the decisions that are right for you. When considering the purchase or sale of a practice, use the 1-2-3 approach: Articulate goals. Take a […]

Have you ever considered how your communication skills and management techniques impact your exposure to allegations of malpractice? Communication difficulties are often cited as the primary reason patients decide to file lawsuits against their doctors. On the other hand, many patients who experience poor medical outcomes never pursue legal action because of the excellent rapport, […]

Ask 10 small business owners to tell you the most frustrating aspect of running their business, and eight of them probably will name the area of financing. Obtaining adequate funding to meet day-to-day working capital, inventory and facilities needs is a major challenge. Of course, the first place to start when in need of a […]

In addition to being effective clinicians, chiropractors must be effective marketers. How can you reinforce your educational message to patients, and keep them coming back to your office for wellness care? If you’re looking for a low-maintenance, low-investment, high-return means of educating patients, consider building and promoting your own website. You can promote the website […]

It is the entire chiropractic team’s responsibility to make sure each patient is given individual attention and encouragement. Each patient must be given the rules, the tools, the education, and encouragement needed to become wellness-oriented. On the patient’s second visit, he will be presented with a report of findings (ROF). This visit is vital for […]

Q One of the doctors who works for me is taking time off to have a baby. How do I bill Medicare in her absence? A You may have a locum tenens arrangement for services provided by a substitute doctor to your Medicare patients, provided that you comply with the following: The substitute doctor must […]

  Q Several years ago, I paid $10,000 for 250 shares of stock in a publicly traded company, at a price of $40 each. Recently, the stock split 3 for 2, and I received an additional 125 shares. Thereafter, I sold all my shares for $45 each. What is my total gain on this transaction, […]