issue-08-2000

If you hate discussing fees with patients, you’re not alone. Many chiropractors dislike the task. And patients who want to know why their insurance doesn’t pay for everything, or who complain about fees — or worse, want to “bargain” — can be particularly distressing. As a result, an increasing number of chiropractors are delegating the […]

More and more chiropractors are developing a presence on the Internet, or at least thinking about it. When considering all the benefits a web presence can bring to your practice, you probably haven’t given much thought to the financial helping hand provided by Uncle Sam in the form of tax breaks. These tax deductions can […]

More and more chiropractic offices are beginning to follow the latest trend of using practice management software to run their offices. Many practice management systems have proven to be time-saving, efficient, and accurate. Finding a good fit between a program’s attributes and your office’s needs can be tricky. There is one element that is often […]

Clinical practice in the 21st century is sure to pose some tough challenges. Gone forever is the practice of unlimited care for any reason with relatively meager accountability. The delivery of health-care services will largely be predetermined by the contractual language of the third-party payor and the manner of interaction with the treating physician. As […]

Q Three years ago I hired an associate to work in my office. He had just graduated school, had no clients, and was new in town. I did not have a written employment agreement with him because I though I could trust him. Two weeks ago he opened his own office across the street from […]

One of the hottest strategies in marketing today is CRM, or Customer Relationship Management. While basic CRM marketing fundamentals apply across many businesses, a CRM health-care model must reflect the fact that healthcare is uniquely driven by services, not products. Today’s health-care consumers are no longer led to services solely by doctors. Instead, patients are […]

“Internet time” has made us all crazy. The idea that innovation and businesses move faster on the Internet is pervasive. It’s even the reason that Warren Buffet won’t invest in technology companies; at his last Berkshire Hathaway shareholder meeting, Buffet said, “We have no religious belief [to not] buy into technology companies — but we’ve […]