June 7, 2012 — As part of its 25th anniversary celebration, CareCredit is introducing a new brand image, which consists of a new logo, icon, and tagline: Making care possible…today.
For 25 years CareCredit, a healthcare credit card, has been dedicated exclusively to healthcare and helping more patients get the care they want and need. While today the program continues to focus on patient satisfaction, access to care, and ease of use, the new branding look more closely represents the key role of CareCredit in the lives of 20 million patients over the past 25 years.
With input from consumers, providers, and cardholders, CareCredit’s logo, icon, and tagline were enhanced to retain the qualities of trust, strength, and dependability, while evolving to more accurately reflect their cardholder’s perception of the benefits the brand brings to their everyday lives.
Patients who have chosen to use CareCredit identified the company as “accessible,” “empowering,” and “helpful.” Their input resulted in a logo and icon that was visually uplifting and positive and in a tagline that clearly communicates the company’s core philosophy and focus: making it simple and easy for families to access the care they desire.
Source: CareCredit, carecredit.com