ACA launches practice profitability teleseminar series

January 13, 2009 — Prompted by increasingly difficult economic times, the American Chiropractic Association (ACA) is pleased to offer a new series of teleseminars focused on practice profitability. The monthly programs are designed to deliver simple, concrete information that participants can immediately implement in their practices. Each teleseminar will include new tools, tips, and techniques to help doctors of chiropractic increase profitability.

The practice profitability teleseminars will be held once a month on Tuesday afternoons and will run approximately 60 minutes, with time allocated for questions. These programs will be offered at a significant savings to ACA members — only $15 per seminar. Nonmembers can initially participate for $35.

The first teleseminar in the series, Marketing Mastery: Your Step-by-Step Guide to Success will be presented by Mark Sanna, DC, CEO of Breakthrough Coaching, on Jan. 13, 2009, from 1:30 p.m. to 2:30 p.m. EST. Sanna will cover topics including the three reasons why most chiropractic marketers fail, how to compute a marketing budget, how to develop a marketing manual, and why you must schedule practice development time.

In addition to the new practice profitability series, the ACA offers additional monthly teleseminars on topics that are more clinical in nature or pertain to various aspects of chiropractic practice. These programs also take place on Tuesday afternoons and follow the same format as the new practice profitability programs. The first 2009 clinical teleseminar, Physician Quality Reporting Initiative: Your Participation Matters will be held Jan. 27, 2009.

Source: American Chiropractic Association, www.amerchiro.org