One of the most common questions students ask as they begin their career is, “How can I start building my audience and brand before or right after I graduate?” And it’s not just student DCs wondering how to position themselves and their practice for success. Building a brand is essential whether you have been in practice only one day or for 50 years. A brand is how you distinguish your practice from your competitors in your consumer’s eyes; it’s how someone will choose you as their chiropractor.
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When you read the words “growth hacking,” you might roll your eyes. That’s understandable; you are a chiropractor, not a 20-something tech superstar living out your wildest fantasies in Silicon Valley. But, growth hacks are no longer just for the programming wizards working for Airbnb in San Francisco. You can apply the same principles they use to grow and develop your chiropractic practice.
Did you know that over 90 percent of MDs have been asked about chiropractic, but only 10 percent have made a chiropractic referral? In this webinar, you will learn the tactics and strategies needed to bridge the gap and dramatically improve your incoming MD referrals without compromising the chiropractic philosophy.
Join Jeffrey Langmaid, DC, and Daniel Sosnoski as they discuss evidence-based chiropractic and where marketing and chiropractic meet.
2017 could be the start of helping your patients push the reset button on that one goal they’ve struggled with all year long — making their health a priority. Staying healthy and avoiding back pain is perhaps the most important resolution your patients can make. This time of year can provide your practice with a prime promotional platform to educate them about back health, while elevating your brand in the process. To get you started, here are 7 simple steps to help your patients reduce their pain.