July 2008

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PR News Launches Going Green Guidebook

From conserving energy to energizing employees to be environmentally aware, the just-published PR News guidebook , Going Green: Case Studies in Outstanding Green Business Practices, features one–of–a–kind case studies, viewpoints and communications tactics for thriving by being green in all areas of business.

The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

From the publishers of PR News and its sister brands min and CableFAX, the Going Green guidebook includes a wide range of strategies for greening your business. The 200+ page guidebook includes profiles of blue chip companies, small organizations and start–ups that have reinvented or reconfigured their businesses to be more environmentally responsible. The guidebook is tailored to communications, marketing and senior executives looking for a blueprint to communicate existing green efforts or to get new initiatives off the ground.

Companies profiled in the Guidebook include GE, Nickelodeon, HP, Walgreen’s, Wal–Mart, Broward County Library, BASF, Travelocity, Harrah’s, Dow Chemical, National Geographic, Chiquita, U.S. Army, Monroe College, Comcast and nearly 100 more organization of all sizes and budgets.

Considering that 70% of Americans believe a green designation for a company is just a “marketing tactic” yet most employees feel it’s extremely

“Most companies are in the early stages of going green and there’s no one–size–fits–all solution to environmental responsibility,” says Diane Schwartz, vice president and group publisher of PR News and editor of the Guidebook. “By providing perspectives and ideas from hundreds of executives across the globe, this Guidebook should give our readers a clear idea of what’s working, and just as importantly, what’s not, when it comes to going green.”

The Going Green Guidebook is available at www.prnewsonline.com/store/13.html

About PR News
The PR News family of products includes PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. The first annual Digital PR “Next Practices” Summit will be held Oct. 3 in New York. For more information, go to www.prnewsonline.com.

Contact: Amy Jefferies, ajefferies@accessintel.com
www.prnewsonline.com

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