Book review: ‘How To Run A Cool Practice’
He serves up succinct pronouncements dealing with the simple but profound truths of altruistic commitment, but is ever mindful that professional success also means making a living, and having a little fun. His terse, one- or two-page chapters are very palatable and absorbable, making an easy read for the time challenged student or
The book opens with an interactive approach to creating a mission statement and setting personal and professional goals. Beginners often forget or forego these important aspects of starting a practice and are doomed to wander the endless labyrinth of books, tapes, CDs and seminars, seeking direction.
Cagen deals with these essentials in the first 10 pages, reminding us of his alter-ego as president of Life Plan Systems, a company that publishes and markets goal setting and planning aids. He does not dodge the sensitive issues of dealing with difficult patients, dismissing patients and handling money disputes. In each case he takes the high road and offers sound, ethical advice.
Having a Cool Practice is about being authentic and communicating your authenticity with deeds and actions that will not be missed by your patients, your colleagues and your community. And while it is not your primary and overriding concern, the really big profits seem to follow the authentic chiropractor.
Source: Sherman College of Chiropractic, www.sherman.edu