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Chiropractic News

February 2011

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Don’t stand still

Amplify your marketing strategy with social networking tools.

Almost every day I run across someone who tells me that they refuse to use some new element of our wired world. Whether it’s phone texting, instant messaging, Facebook, or Twitter, they don’t like it and don’t want to know anything about it.

Come to think of it, I used to be that way myself. Eventually, it became obvious that these things weren’t going away and so I belatedly climbed aboard.

In the industry, people like me are called “late adopters.” We don’t chase every new fad — we don’t want to be left holding the last Betamax or Laserdisc. So we wait a bit when new technology arrives, and we only buy in once all the bugs are worked out.

In this issue of Chiropractic Economics, we’re looking at how you might approach some of the new social networking technologies to enhance your marketing and patient management strategies. As with anything else, it’s

perfectly OK to be a late adopter, but you should keep abreast of what these new tools are and how they work, and how others are using them.

As in the legal arena, “ignorance of the law is no excuse.” If you are a doctor trying to run a business, you simply cannot afford the luxury of ignoring social media. As you refine your marketing programs, you should have a good working knowledge of social networking basics and how you might apply them toward strengthening your practice.

The good news is that things like Facebook and Twitter are easy to use. The makers have bent over backward to make them simple and intuitive. The harder part is developing a strategy for using them, and that’s where we can help.

If you already are plugged in, then I invite you to “like” our magazine’s page on Facebook, and follow us on Twitter @chiro_community. (Even we late adopters eventually catch on.)

To your success,

Daniel Sosnoski, Editor

Daniel Sosnoski
Is the editor in chief of Chiropractic Economics
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