November 2008

Article Tools

Business owners finding inexpensive ways to reach customers

Companies nationwide are feeling the pinch of the sluggish economy. But savvy business owners aren't necessarily cutting their marketing dollars in response; some are taking the opportunity to strengthen existing relationships and build new ones through inexpensive touch points like direct mail.

Ft. Lauderdale, FL November 25, 2008 -- Companies nationwide are feeling the pinch of the sluggish economy. But savvy business owners aren't necessarily cutting their marketing dollars in response; some are taking the opportunity to strengthen existing relationships and build new ones through inexpensive touch points like direct mail.

"Cutting advertising dollars is a knee jerk reaction to the economic difficulties facing many companies today," says Anthony Giudice, Stellar Concepts and Design president and founder. "But many of our clients know that since their competitors are cutting

Cutting advertising dollars is a knee jerk reaction to the economic difficulties facing many companies today but many of our clients know that since their competitors are cutting back, this is the perfect opportunity to reach out. Now is definitely not the time for budget cuts.

It can be more costly to do nothing than to spend a small amount of money on a well-targeted campaign.

Direct mail, says Giudice, is an inexpensive and effective way to remain visible and he points to numerous successful campaigns developed by his team.

"It can be more costly to do nothing than to spend a small amount of money on a well-targeted campaign," he says.

Comments

Be the first to comment on this Article

Post Your Comment

Name

Location

Comment

To submit your comment, please type the security word shown in the picture.

.

Remember information

Back to the Marketing Resource Center