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November 2008
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Most small and midsize businesses fail to track search advertising effectiveness
Majority of Small & Midsize Businesses Fail to Track Search Advertising Effectiveness Due to Complexity, Reports Clickable
NEW YORK (Business Wire EON/PRWEB ) November 11, 2008 -- The first step to profitability in search advertising is to define and measure campaign success – whether a transaction, signup, lead or page view – and then attribute a dollar value. However, over 50 percent of small and midsize businesses fail to properly track successes, or “conversions,” resulting in wasted marketing investment and lost opportunity. This is according to a sample of over one thousand U.S. search-advertising accounts analyzed by (www.clickable.com), an online solution that makes search advertising simple, instant and profitable.
According to Clickable’s analysis, small and midsize businesses often fail to adopt conversion tracking because of a lack of knowledge; time
One simple tracking meter also reduces friction and errors for marketing and IT departments who must collaborate to install and maintain tracking code across vast numbers of dynamic Web pages. Clickable Conversion Tracking also reduces tedious account set-up complexities by automatically updating destination URLs across all ad networks and campaigns, a necessary step for attributing keywords and ads to campaign successes.
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