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September 2008

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Chiro-Squad(TM) superheroes take profession by storm

September 3, 2008 — Back in 1997 while still a student at New York College of Chiropractic (NYCC) Dr. Vic Naumov dreamed of creating and utilizing superheroes to teach the children of the world about chiropractic history and its’ healthcare benefits. Armed with nothing more than a pencil and a dream, Dr. Naumov created The Chiro-Squad: Guardians of the 33 Chiropractic Principles. Specifically named for the three regions of the spine, Cervico, Thoracico, and Lumbardo were born.

Upon graduation in April of 2000, Dr. Naumov opened his New Jersey family practice and exclusively used The Chiro-Squad as his secret weapon. He used the superheroes in a simple 1-2-3 system, enabling him to educate children of all ages and their parents about the importance of having their spines checked regularly for subluxations.

In 2008 Dr. Naumov took his idea national premiering it at

the 2008 Florida Chiropractic Association Expo. There, Dr. Naumov and his wife, Colleen, taught chiropractors the simple 1-2-3 internal kids marketing system they’ve successfully used in their practice over the past eight years.

The 1-2-3 internal kids marketing system, affectionately known as the Chiro-Squad Kids Club, is available for purchase and consists of the following steps and items.

Step 1: Matte and display in a black frame the three specifically designed posters in your office. Matte the waiting-room poster on red and the other two on blue and green for your adjusting rooms.

Step 2: After their first adjustment, write their name on the official Chiro-Squad Kids Club membership card and present it to them.

Step 3: After each follow up visit, give out one of three, “I'm a Chiro-Squad Kid" stickers.

Source: The Chiro Squad, www.chirosquad.com