July 2008

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5 marketing tips for a slow economy

July 15, 2008 -- Helmut Flasch, CEO of Flasch International, presents 5 tips that all businesses should practice, especially in a slow economy:

•Recognize you are only in the business of marketing the business you are in and nothing else. Unlike 100 years ago, providing good service or medical care is not enough in today's marketplace. Ultimately, only those who learn and do marketing consistently and smartly will survive and prosper.

•Becoming a “Jolly Good Fellow” within the community tremendously raises ones credibility and visibility, much of it through free PR. Not to be looked at as some PR gimmick, invest some time learning the issues concerning your community and get involved in things such as anti-drug events, food drives or mentoring young people. This is part of the ”Un-Advertising Approach” and is the thing that communities often remember much more

•Most medical practices and small businesses cut down their marketing efforts during a slow economy. This will not only shrink business further, but in 1, 2, or 3 years when the economy picks up again, they will be too paralyzed financially to take advantage of the economic upturn.

•Avoid the "Bee-Hopping Approach" to marketing. If you are looking for that one marketing action to bring success and growth, financial hardship and being overworked will be the result. It is always a combination of marketing actions done together that will work.

•You do not have to like a marketing action for it to work. People do not like root canals, having their transmissions fixed or having to stop smoking to stay alive. What counts is that the practice or business increases as a result.

Source: Flasch International, www.flasch.com

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