July 2007

Perfect Patients joins positive press campaign

The Foundation for Chiropractic Progress (F4CP) has a new addition to its positive public relations campaign — a Web site, www.yes2chiropractic.com.

Donated by Bill Esteb of Perfect Patients, the new site was designed for consumers seeking information on chiropractic and features content that explores more than 20 reasons why patients seek chiropractic care. 

“We are delighted with the content and professionalism of this Web site,” stated Kent S. Greenawalt, F4CP chairperson. “Providing direct communication to consumers will help us to unlock the greatest secret in healthcare — chiropractic.”

The new Web site will be featured in all future F4CP advertisements in major publications, beginning with the Aug. 20 issue of TV Guide.

The F4CP’s public relations campaign is the longest, continuous public relations campaign in the history of the profession. Every dollar received from vendors and doctors is directly invested in its advertising/public relations campaign.

Individuals who are interested in making a pledge and/or contribution to the F4CP should visit www.foundation4cp.com. Contributions can also be mailed to P.O. Box 560, Carmichael, California 95609-0560.

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