January 2007

MSNBC airs ACA’s ‘Heavy Handbag’ tips

The American Chiropractic Association’s (ACA) story offering advice on how women can avoid back, neck, and shoulder pain when carrying a heavy or oversized handbag was featured in a video clip on the news Web site MSNBC.com.

The segment, presented by ACA member Michael Minardo, DC, appeared prominently on the MSNBC.com homepage, and was also broadcast on WNBC- 4 of New York City and NBC-5 Dallas, Texas.

MSNBC.com serves 4 to 5 million site visitors daily, and typically handles 50,000 simultaneous users, with as many as 400,000 site visitors during major breaking news events.

Source: American Chiropractic Association, www.acatoday.org

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