January 2007

Animal chiropractic becomes Yellow Pages category

AT&T Yellow Pages has created 36 new headings were added to the book to reflect societal changes in 2006 — and animal chiropractic is one of them.

 “In addition to being a great way to find local businesses, the AT&T Yellow Pages also reflects how we live,” said Bob Mueller, director of Marketing Communications for AT&T Yellow Pages. “Keeping our animals healthy and active, learning online, and buying meals already prepared have become facets of modern life, and we reflect those trends in our books,” Mueller said.

The addition of a new heading happens only after the Headings Product Team determines that a critical mass of businesses is active in that industry and chances are strong for future growth. Relatively few of the many proposals that the Headings Team receives annually are ever approved.

A new animal chiropractic heading came as no surprise to Leslie Means, executive director of the American Veterinary Chiropractic Association in Bluejacket, Okla. The number of practitioners certified by the group has risen to 900 worldwide since 1990, when it became the first organization dedicated to certifying animal chiropractic practitioners and accrediting educational programs worldwide. “We’ve known for some time that more vets and chiropractic doctors were treating animals with these services,” Means said. “So having AT&T Yellow Pages put it there in black and yellow — for all to see — makes perfect sense to us,” she said.

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