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August 2007 Web users want content A lesson for everyone who has a Web site: Content is king. According to information from the Online Publishers Association (OPA), Internet users are spending nearly half their online time visiting content. According to the OPA’s Internet Activity Index (IAI), conducted by Nielsen//NetRatings, communications accounted for 46 percent of consumers’ time online in 2003. A dramatic shift has taken place since then, with consumers now spending 47 percent of their time with content, compared with 34 percent four years ago. The index also illustrated a 37 percent gain in share for content, followed closely by a 35 percent gain in share for search. However, the total time being spent with search remains relatively low, accounting for just 5 percent of Internet users’ online time in 2007. Source: Online Publishers Association, www.online-publishers.org
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