April 2007

 Study gives high priority to national PR campaign

The importance of a national public relations campaign rated highest among chiropractors in a survey conducted by the American Chiropractic Association (ACA).

More than 2,300 responses from members and nonmembers of the ACA were received for the 22-question survey. The survey was sent in a print or electronic format to more than 15,000 chiropractors during fall 2006. It asked for chiropractors’ opinions regarding a wide range of topics about the chiropractic profession, including specific questions about their practices and the personal and professional challenges they face.

The survey was administered by the Foundation for Chiropractic Education and Research (FCER).

The survey results affirm the work of the Foundation for Chiropractic Progress (F4CP), which was launched in the fall of 2003 by Kent Greenawalt, CEO of Foot Levelers.

In addition to advertising in national publications, F4CP’s public relations campaign includes issuing monthly press releases on chiropractic, monthly public service announcements to 2,500 radio stations, and quarterly advertorials. It has also conducted a media tour of the New York media market with spokesperson Sarah Harding. 

To make a pledge and/or contribution to the foundation, visit www.foundation4cp.com or mail a check to P.O. Box 560, Carmichael, California 95609-0560. Every dollar received from vendors and doctors goes directly to the advertising/public relations campaign.

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