September 2006

65% of adults use dietary supplements

A new Ipsos-Public Affairs telephone survey indicates that 65 percent of adult Americans take dietary supplements, according to survey results released at the Council for Responsible Nutrition’s (CRN) annual conference on dietary supplements.

This number remains consistent with the survey’s annual results from 2003 (65 percent), 2004 (62 percent), and 2005 (64 percent).

The survey of 1,002 adults nationwide was also consistent with a companion survey from Ipsos-Public Affairs of 2,022 adults conducted via the Internet that found 66 percent take supplements. The telephone survey also found a decline in consumer confidence over a six-year period, with 2006 results indicating 69 percent of those surveyed expressed overall confidence in the safety, quality, and effectiveness of dietary supplements versus 74 percent in 2001, with a high of 78 percent in 2004.

Confidence was stronger among those surveyed via the Internet, with results demonstrating the confidence level at 79 percent.

Ipsos-Public Affairs fielded two surveys in August that was funded by CRN. The first, consisting of 1,002 completed telephone interviews, was conducted annually for the seventh consecutive year, providing important trending data. The second survey, also fielded in August was an online survey of 2,022 people, and was first fielded in 2005. The random sample of U.S. adults aged 18+, and results were weighted to represent the U.S. adult population.

Source: Council for Responsible Nutrition, www.crnusa.org

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