September 2006

Phase 2 of F4CP PR campaign starts Sept. 18

The second phase of the national advertising campaign, managed by the Foundation for Chiropractic Progress (F4CP), kicks off September 18 nationwide in consumer magazines.

The ad, built around a positive testimonial from a prominent chiropractic patient, will appear in the full circulation publications of Newsweek, U.S. News & World Report, Golf Digest, Business Week, Health, and The New York Times Magazine. The advertising will continue for the next six months.

The September 18 ad in Newsweek will feature Sarah Harding on page 80, across from “Newsmakers,” according to Gary Cuneo, president of F4CP. The magazine will be distributed to subscribers and will be available on the newsstand.

The ad campaign, along with other media exposure, is getting a major push by the new public relations firm engaged by F4CP. The agency is CPR Strategic Marketing Communications, an East Coast firm.

“The advertising program will continue throughout 2006-2007,” said Cuneo, “but we all know that to make a major dent in the public’s perception of the profession, we need to be on radio and television. We can only do this with the support of the entire profession and vendor community.”

Cuneo urges all doctors of chiropractic and friends of chiropractic to become a monthly contributor to the Foundation. He said, “Remember: Every dollar that is contributed will be directed to the advertising campaign. We can only be successful if the entire profession participates.”

To make a pledge, go to ChiroEco.com and click on Campaign for Chiropractic.

Source: Foundation for Chiropractic Progress, www.foundation4cp.com

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