October 2006

CCC sponsors American Royal

Cleveland Chiropractic College sponsored Kansas City’s historic American Royal for the second straight year. The American Royal — an annual event celebrating agriculture’s role in the Midwest and drawing more than 250,000 visitors to Kansas City from across the country — includes a variety of horse shows, livestock competitions, and rodeo events.

The college first aligned itself with the American Royal in 2005 and, after receiving positive feedback and substantial exposure, signed on for a second year. The event is being held Sept. 20 through Nov. 26 this year.

“This sponsorship, along with the participation of Clevelanders in these events, positions the college and the profession in front of the tens of thousands of American Royal visitors each day, thus enhancing an awareness for chiropractic and the DC practitioners in the local Kansas City metropolitan community,” Dr. Carl S. Cleveland III, president, said. “Cleveland College is a proud sponsor and is honored to be part of this long and respected Kansas City tradition.”

The Royal has become an institution in Kansas City since its inception more than 100 years ago. One of its most revered events is the barbecue contest, where competitors from around the world compete to be named “World Barbecue Champion.”

Source: Cleveland Chiropractic College, www.cleveland.edu

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