• Certain groups of Internet users in 2006 are the most likely to have sought health information online: women, Internet users younger than 65, college graduates, those with more online experience, and those with broadband access at home.
• Ten million American adults look online for health information on a typical day.
• 66 percent of health seekers began their last online health inquiry at a search engine; 27 percent began at a health-related Web site.
• 72 percent of health seekers visited two or more sites during their last health information session.
• 58 percent say the information they found in their last search affected a decision about how to treat an illness or condition.
• 54 percent say the information led them to ask a doctor new questions or to get a second opinion from another doctor.
• 44 percent say the information changed the way they think about diet, exercise, or stress management.
• 39 percent say the information changed the way they cope with a chronic condition or manage pain.
• 35 percent say the information affected a decision about whether to see a doctor.
• Three-quarters of health seekers do not consistently check the source and date of the health information they find online, which translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find.

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