November 2006

Colleges support WFC-agreed market identity

At a conference in Cancun, Mexico, held October 26-28, 2006, leaders from chiropractic colleges throughout the world reviewed then voted to support the World Federation of Chiropractic market identity of chiropractors as the spinal healthcare experts within mainstream healthcare.

Approximately 100 delegates from 30 schools in 13 countries were attending a Conference on Identity and Curriculum sponsored by the World Federation of Chiropractic (WFC), the Association of Chiropractic Colleges (ACC) and the Universidad del Valle de Ecatepec (UNEVE), the state university in Mexico City that houses Mexico’s one school of chiropractic.

In 2005, after a lengthy consultation process, the WFC member associations in Assembly unanimously agreed upon a market identity to be adopted by the profession worldwide to promote a consistent message to the public, and as a result produce better awareness, acceptance, and use of chiropractic services. Full details of that identity appear in a Task Force Report prepared by the WFC’s 40-person Task Force and available online at www.wfc.org.

Source: World Federation of Chiropractic, www.wfc.org

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