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May 2006

WCA demands removal of anti-chiropractic ads

After several buses in Bridgeport and Waterbury, Conn., began displaying side panel ads suggesting chiropractic treatment could lead to injury and/or strokes, attorneys for the World Chiropractic Alliance (WCA), issued a cease and desist warning letter demanding the signs be immediately removed.

The offending ads depict a doctor in a white coat about to give a cervical adjustment to a patient. The ad states:

“Injured by a chiropractic adjustment? Call 860-529-8826, www.neck911usa.com, Chiropractic Stroke Victims Awareness Group”

In the letter to the Greater Bridgeport Transit Authority (GBTA), the WCA stated that it would refer the matter to state and federal authorities for investigation and seek legal actions in state and/or federal court if the ads were not removed.

Terry A. Rondberg, DC, founder and president of the WCA, stated his conviction that the ads are part of a “continuing and vicious attack on the chiropractic profession by certain extremist elements who oppose any kind of non-medical healthcare. It has absolutely nothing to do with protecting the public.”

A copy of the letter sent to the Greater Bridgeport Transit Authority may be viewed on the WCA website at www.worldchiropracticalliance.org

Source: World Chiropractic Alliance, www.worldchiropracticalliance.org

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