August 2006

F4CP offers chiropractic advertising
to state associations

The Foundation for Chiropractic Progress (F4CP) is making the advertisement featuring Sarah Harding, Ms. Fitness USA, available to chiropractic state associations who support the Foundation. The ad has appeared nationally in Newsweek, U.S. News & World Report, USA Today, and Sports Illustrated, and was seen by more than 12 million subscribers during July and August.

“State associations asked for the use of the advertisement locally to complement what we are doing nationally,” said Kent S. Greenawalt, founder of the Foundation. “We think this is a great way to help implement the Foundation’s mission: to increase the public’s awareness of the benefits of chiropractic.”

Recognizing that a summer advertising campaign is not sufficient, the Foundation Board of Directors adopted an extended plan that, beginning in September 2006 and every month until August 2007, at least one national publication with a circulation of more than 2 million will include a testimonial from a prominent chiropractic patient. In addition, the Foundation will retain a public relations expert to generate positive press for the profession.

“For this campaign to be successful there needs to be a strong partnership between the Foundation and the associations in the country that represent our profession,” said Greenawalt.

Chiropractic associations who have provided financial and in-kind support include: American Chiropractic Association, Colorado Chiropractic Association, New Jersey Chiropractic Association, North Carolina Chiropractic Association, Pennsylvania Chiropractic Association, Virginia Chiropractic Association, Ohio Chiropractic Association, New York Chiropractic Association, and the North Dakota Chiropractic Association.

Vendors who provide financial support include: NCMIC, Foot Levelers, Chiropractic Economics, Dynamic Chiropractic, Breakthrough Coaching, Pennsylvania Chiropractic Association, Connecticut Chiropractic Association, and COCSA.

Source: Foundation for Chiropractic Progress, www.foundation4cp.com

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