September 2005

DCs help ‘turn heads’ in TV ad

Have you seen the new J.C. Penney television commercial? It features a chiropractor giving an adjustment to several handsome young men.

According to Daphne Avila, public relations specialist for Penneys, “The spot began running on the Emmy Awards show. It was designed to highlight our fall fashion selection. The idea of the spot was the fashions turn some heads! Obviously the need for a chiropractor emphasized the idea of the head turns.”

If you want to catch the commercial, you’ll have to watch TV. Avila says it is not available online.

Source: Daphne Avila, J.C. Penneys, dcavila@jcpenney.com

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