September 2005

NCMIC invests $1 million
in the Campaign for Chiropractic

Financial boost — NCMIC Group Board of Directors members approve $1 million gift to the Campaign for Chiropractic. From the left are Drs. Michael Pedigo, and Jerilynn Kaibel; Thomas Fitzpatrick; Dr. John DeMatte, III,; Kent Forney, Esq.; Drs. Louis Sportelli, David Beck, Marino “Bud” Passero, Wayne Wolfson, Mary Selly-Navarro, Jerome McAndrews; and Francis “Frank” Russo.

The Campaign for Chiropractic, a national public relations campaign designed to boost the image of chiropractic in the eyes and minds of the public, got a financial energy boost from the NCMIC Group on September 22, 2005. The company announced it would contribute $1 million over a five-year period.

The Foundation for Chiropractic Progress’ campaign is part of a targeted effort by the profession through the Foundation for Chiropractic Progress to communicate to the public the importance of chiropractic as a healthcare alternative. According to recent estimates, only 8 percent of the public see a chiropractor, and the goal of the campaign is to increase market share through better communication and understanding.

Part of the campaign will be to build upon the already well accepted image of chiropractic as doctors who have exceptional expertise in neck pain, back pain and headaches.

“A major reason that chiropractic is not getting a higher percentage of market share is that we, as a profession, have not communicated a strong, congruent message with today’s sophisticated health care consumer,” says Louis Sportelli, DC, president of NCMIC Group.

Source: NCMIC, www.ncmic.com

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