November 2005

Foot Levelers boosts Campaign for Chiropractic
by $1 million

Foot Levelers, Inc. has committed to contributing $1 million over a five-year period to the Foundation for Chiropractic Progress’ Campaign for Chiropractic.

The goal of the FCP is to increase both the public awareness of chiropractic and the number of people who seek chiropractic treatment on a regular basis. “Foot Levelers is contributing $1 million to the Foundation for Chiropractic because it is the right thing to do,” stated Kent S. Greenawalt, president and CEO. “Foot Levelers wants to do all we can do to bring chiropractic to more people”.

The company, through Greenawalt, has a solid vision for the chiropractic profession — to grow, prosper, and serve more people. Greenawalt believes that the Foundation for Chiropractic will fulfill that vision through positive press for chiropractic. “Positive press is a powerful weapon and way to educate the public about chiropractic,” he said. “The opportunities for each of us to bring positive stories about chiropractic to the public are endless.”

“Be a leader and make a commitment to the long-term health of chiropractic. View your contribution as a ‘practice investment’ and encourage your friends to do the same. Get involved today!” added Greenawalt.

With ads in all media outlets to convey to the public to “Think Again, Think Ciropractic!”, the campaign will strive to give chiropractic positive media exposure, motivate the public to utilize chiropractic services, create an identity of professionalism consistent with consumer expectations, increase patient visits, and give chiropractic practitioners the marketing support they need to build and maintain a successful practice. Ads on television, radio, and national print publications are expected to run in early 2006.

For more information or to make a donation to the Campaign for Chiropractic, contact Gene Veno, president of F4CP through the Foundation’s Web site, www.foundation4cp.com.

Source: Foot Levelers, Inc., www.footlevelers.com

Industry News from:
Chiropractic News from: