May 2005

Chiropractic Economics ‘adopts’ sister magazine

The Doyle Group, publisher of Chiropractic Economics — the top-rated and award-winning business magazine published 18 times a year for practicing chiropractors — has acquired Massage Magazine,published for massage therapists.

“The acquisition is a natural complement to Chiropractic Economics,” said Joseph D. Doyle, president and CEO of The Doyle Group. “As the demand for alternative healthcare continues to increase, these two magazines will continue to provide helpful information to practitioners, to equip them to manage their businesses effectively and efficiently.”

Massage Magazine was acquired from founders Robert and Judy Calvert, who established the magazine 20 years ago in Hawaii. The magazine is currently published out of Spokane, Wash., with its editorial office in Santa Cruz, Calif.

“It’s always difficult to see your ‘children’ leave you,” said Calvert, “but we know the magazine is going to a good ‘home’ and will continue to grow and serve the massage profession — both readers and suppliers — as it has done these many years.”

Massage Magazine is currently published six times a year and has more than 30,000 subscribers in 60 countries. The top-rated magazine in its field, it is sold by subscription as well as on the newsstand. The magazine provides insights on the business side of massage, as well as information on techniques, success stories of practitioners, industry news, views and research reports.

“We are looking forward to serving the massage market,” said Doyle. “We anticipate that this acquisition will also help us to serve the chiropractic market better.” Massage is a popular modality among chiropractors. Chiropractic Economics exclusive annual salary and expense survey recently reported that more than 50 percent of chiropractors incorporate massage modalities into their treatment programs.

The Doyle Group is located at 5150 Palm Valley Road, Suite 103, Ponte Vedra Beach, Fl 32082.

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