June 2005

Anti-chiropractic billboard taken down

An anti-chiropractic billboard paid for by the Chiropractic Stroke Victims Awareness Group, was covered up by the advertising company within 24 hours of the International Chiropractors Association’s ( ICA) learning of its existence on June 6.

The billboard read: “WARNING: Chiropractic Adjustments Can Kill or Permanently Disable You.”

According to the ICA, Connecticut chiropractors Luigi DeRubba ( ICA assembly representative) and George Curry ( ICA board member) led a local protest focused on the advertising company that rented the billboard containing the message. Hundreds of calls to the advertising company from doctors of chiropractic and chiropractic patients persuaded the company to cover the message the following afternoon.

ICA President John Maltby, DC,ordered ICA’s legal and public relations resources to be directed at this issue. In addition to the “WARNING” message, the billboard also referred to a new anti-chiropractic Web site (www.neck911usa.com), indicating that the billboard was part of a greater, closely coordinated effort.

Maltby said ICA traced the campaign to medical doctors in Canada, who are out of the reach of the permanent injunction handed down by the U.S. courts making such activities on the part of organized medicine illegal.

The neck911 Web site provides links to other anti-chiropractic organizations, such as Quack Files and Chirowatch.

Source: International Chiropractors Association, www.chiropractic.org; www.neck911usa.com

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