November 2004

PCA offers chiropractic logo

If you are proud to be a chiropractor and want everyone to know it, you may be interested in acquiring a bumper sticker from the Pennsylvania Chiropractic Association (PCA). And you can also make those bumper stickers available to your patients.

According to Gene Veno, executive vice president of PCA, the association is offering bumper stickers and paper lapel stickers that brand chiropractic. “The concept is to brand the chiropractic profession,” he said, “not PCA or ICA [International Chiropractors Association] or ACA [American Chiropractic Association.”

Veno would like to see chiropractors and patients use the stickers to brand the term chiropractic in the public’s mind. “I envision many chiropractors and associations placing [the bumper stickers] in the public across America. Eventually the idea will catch on and drive the public to chiropractic care. This is a simple, inexpensive campaign that will allow any organization to get involved at a limited expense.”

Although the logo is generic to chiropractic, the design is copyrighted, said Veno. The bumper stickers and paper lapel stickers are available through PCA by e-mailing Veno at gveno@pachiropracticassn.org or by calling the PCA at 717-232-5762.

Source: Pennsylvania Chiropractic Association, http://www.pennchiro.org

Industry News from:
Chiropractic News from: