May 2004

Chiropractic technology makes news on AP, CNBC

Chiropractic is taking a front-row seat in the arena of positive public relations. An Associated Press story on the use of technology in chiropractic highlights two chiropractic suppliers and three colleges. And another chiropractic supplier will be featured on a segment of World Business Review and Health Journal television, hosted by Gen. Alexander Haig on June 4, on CNBC and Tech TV.

The AP story, a “business spotlight” on the ProAdjuster System www.pro-adjuster.us) , a technology that has been used to test the integrity of air- and spacecraft by NASA and is now used to identify subluxations, was picked up by newspapers and on the Internet. The AP writer, Charles Sheehan, also investigated the use of surface electromyography from Myovision, to flag back problems.

In his report, Sheehan quoted Donald Gran, director of technique at Palmer College of Chiropractic. Palmer has approved teaching about the ProAdjuster System as an elective course. The article also stated that the technology is being taught in the postgraduate program at Logan College of Chiropractic and is under consideration at a number of other schools.

Sheehan also interviewed Gerard Clum, president of Life Chiropractic College West. Clum commented on the increasing use on technology in chiropractic.

In a separate story, Diagnostic Testing Centers of America (DTCA) will be featured in a segment of World Business Review and Health Journal, hosted by General Haig. The segment discusses the benefits of on-site testing for chiropractors. The segment is scheduled to air June 4th, on CNBC at 11:30 p.m. PST and on Tech TV at 6:30 a.m. EST and will have approximately 84 million viewers.

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